About Us

Welcome to Vogue UK – the country’s leading manufacturer of heated towel warmers, designer radiators and accessories. Established in 1990 within the heart of the West Midlands, and still privately owned by its original founders, Vogue UK continues to design and create more products than any other company in this field, constantly leading the trend by combining fashion with functionality.

Everyone has their own sense of style and that’s why Vogue UK has created a range of quintessential products that meet the needs of every interior design style. If you require something unique then our craftsmen can create a design to your exact brief.

As Vogue UK have been creating towel warmers and designer radiators since 1990 the company has built an extensive portfolio of designs and can offer a bespoke service, ideal if you’re looking to create an authentic period look or simply match an existing design. Our seven categories of products in this brochure and on our website are sure to encompass the perfect design for matter what shape, style or size you’re looking for.



Towel Warmers and Radiators

The evolution of the heated towel warmer stretches way back into the 1800’s. In 1834 a man named Denison Olmstead of New Haven, Connecticut created a heat exchanger for his stove which he described as a ‘peculiar kind of apparatus, which I call a radiator’.

However, it wasn’t until 1855, Franz San Galli of St. Petersburg invented the heating radiator. So the journey began… the radiator became more popular and spread to every room in the home. Once heating reached the bathroom it became unrealistic for towels to dry and pileup on the radiator and so, the inevitable arrival of the towel warmer came to pass.

The 1920’s saw the first of the cast iron water heated towel warmers, commonly referred to as a ‘bath radiator’. Here in the UK, drying racks, heated towel warmers and heated towel bars were seen as luxury items and would only ever be found in homes and hotels of high upstanding social status.

As time passed, new materials became available and our abilities to manipulate and manufacture these materials grew. Materials such as copper, brass, mild steel and stainless steel helped to propel the industry forward.
Arriving in the present day and now we have yet more advancement brought to you by Vogue UK, who for 30 years have been manufacturing and innovating many styles and designs into the towel warmer arena.

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Vogue UK is a vibrant organisation with research being conducted in many technology disciplines. This research results in exciting products as evidenced throughout the design collections we offer. Vogue UK has set itself a clear objective: both through consistent preservation and long tradition of British craftsmanship and meeting its high standards, as well as creating, with its very own innovative heating developments, contemporary design and a heightened passion for detail and perfection.

Those who appreciate lasting value derived from the synergy of traditional craftsmanship, creative development and the latest technology, as well as dedication in seeking the extraordinary know not to entrust any towel rail design but rather to a design crafted from Vogue (UK). Vogue UK emphasises its creative drive to differentiate its towel rail designs down to the finest detail and its desire to monitor, to the greatest possible extent, the development and manufacture of a hand crafted product. We use the latest technology to produce low-volume individual parts with high added value continuously offering home interiors and connoisseurs of design new, impressive towel rail models.


Vogue UK has a legacy of core values, rooted strongly in safety, health and environmental stewardship. For 28 years, we have been reducing the environmental footprint of our own operations. Today, footprint reduction is expected of all companies. The challenge – and the opportunity – are products and manufacturing processes that are safer, less toxic, more energy efficient, use less water, less energy, and produce fewer greenhouse gases. Running our company in an environmentally friendly way is good for the environment and good for our business. We’re working to conserve energy and reduce waste and are exploring the use of sustainable materials and products. Whether we’re saving costs by reducing energy consumption or creating covetable products through innovative, sustainable design, we believe that reducing our impact on the environment can also result in positive business benefits.


Construction Product Regulations (CPR)
In compliance with the above, Vogue UK LTD (The company) holds declaration of Performance Certificates (DoPs) for all products covered by the Harmonised Standard EN442.1 / 2. Copies of relevant certificates are available on request.
Product with a declared heat output of 200Watt or less 50 degree C Detla T are not classified by The company as heating appliances and are therefore not covered by the above. All individually manufactured bespoke products are similarly exempted from the above legislation.

ISO 9001:2015 certified
Vogue (UK) is proud to be ISO 9001: 2015 certified. Quality is utmost in importance to our organization, in both the products and services we provide our customers. Reflecting this commitment, Vogue (UK) implemented and received certification of our Quality Management System in accordance with ISO 9001:2015.
Where applicable product within this publication has undergone independent testing to verify heat outputs are in accordance with the parameters laid down in the above European standards. Some products at the time of print may be awaiting confirmation.

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